COST-OF-LIVING CRISIS
Improving focus on people and diversity in a cost-of-living crisisWhy connecting brands with their audiences is vital to put people at the heart of decision making.
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COST-OF-LIVING CRISIS
Improving focus on people and diversity in a cost-of-living crisisWhy connecting brands with their audiences is vital to put people at the heart of decision making.
COMMUNITIES
Steer your organisation to a structural communityTake the test to determine if the time is right to set up an ongoing consumer connection for your brand.
CREATIVE CROWDSOURCING
Igniting the spark: how to fuel creativity in your research communityInject the necessary spark of creativity into your business by collaborating with creative changemakers.
COMMUNITIES
The power of the (right) crowdDiscover how you can get to powerful insights by collaborating with the right people for the right task at the right time.
COMMUNITIES
Why relevance is key, but no longer enoughConsumers’ priorities are constantly shifting. Discover how placing people at the heart of your brand is essential to succeed.
WHAT MATTERS 2023
Global travel retail: the time is now, but how?With the global travel retail industry opening up once more, how can beauty and luxury brands understand what to prepare for to re-launch?
WHAT MATTERS 2023
Green finance: not just a trendHow financial institutions are harnessing the power of finance to promote sustainable practices in Hong Kong and around the globe.
Sustainability
Sustainability in an unaffordable worldIs the global cost-of-living crisis changing how people and brands look at sustainability?
GEN Z
Gen Z in Latin AmericaExploring the characteristics and brand expectations of LatAm’s upcoming generation.
COMMUNITIES
Surfing the waves of the permacrisis through insight communitiesHow online insight communities allow you to stay close and relevant to their audiences.
Gen Z
Is your brand ready for Gen Z?Is your brand ready for Gen Z? In order to succeed with the Zoomers, you need to understand them. Find out our key insights here.
COMMUNITIES
The 3P’s of online communitiesPeople, perspectives and partnerships – the 3Ps of online communities. Learn more about the power of online communities here.
What matters 2023
Trends in health and wellbeingHow health and wellness brands need to understand new ways to serve, support and speak to the new seniors.
CONSUMER CONNECT
The what, why and how of Consumer ConnectsWant to understand what Consumer Connects is all about? This post explains the what, why and how from our thoughtleader, Tom De Ruyck.
what matters 2023
4 Trends in food and beverageHow people are seeking to create more meaning in their lives, and the role of brands in food and beverage in facilitating this transition
WHAT MATTERS 2023
3 Trends in beauty & luxuryWhy a high price tag is no longer enough to secure your position of a luxury brand in beauty . 3 Trends for 2023 in beauty and luxury.
Strategy & Activation
Great insight, now what?!Now you’ve got the insights, learn what to do next with the steps laid out in this blog post. Bring them to life today.
WHAT MATTERS 2023
3 Trends in financeFrom our 2023 Trend Report, What Matters, we bring you 3 key consumer trends from the Finance industry.
GEN Z
South Africa’s woke generation71% of Gen Z in South Africa wants brands to give back to society. Learn how to connect with this activist generation.
WHAT MATTERS 2023
3 Trends in domestic appliances & household careBased on our 2023 Trend Report, What Matters, we bring you 3 key consumer trends in domestic appliances and household care.
WHAT MATTERS 2023
3 Trends in beautyBased on the research from our 2023 Trend Report, What Matters, we bring you 3 key consumer trends in the beauty industry.
GEN Z
Generation SustainabilityGeneration sustainability. Australia’s Gen Z want more from brands – find out how you can support their mission now.
JOBS
Is market research a good career?Considering a career in market research? We’ve got you covered. Discover 5 reasons why a career in market research is a good idea.
INSIGHT & CREATION
Three characteristics of a good insightFind out what makes a good insight with this blog post outlining 3 key things you should look for in your research.
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