COST-OF-LIVING CRISIS

Why connecting brands with their audiences is vital to put people at the heart of decision making.

COMMUNITIES

Take the test to determine if the time is right to set up an ongoing consumer connection for your brand.

CREATIVE CROWDSOURCING

Inject the necessary spark of creativity into your business by collaborating with creative changemakers.

COMMUNITIES

Discover how you can get to powerful insights by collaborating with the right people for the right task at the right time.

COMMUNITIES

Consumers’ priorities are constantly shifting. Discover how placing people at the heart of your brand is essential to succeed.

WHAT MATTERS 2023

With the global travel retail industry opening up once more, how can beauty and luxury brands understand what to prepare for to re-launch?

WHAT MATTERS 2023

How financial institutions are harnessing the power of finance to promote sustainable practices in Hong Kong and around the globe.

Sustainability

Is the global cost-of-living crisis changing how people and brands look at sustainability?

GEN Z

Exploring the characteristics and brand expectations of LatAm’s upcoming generation.

COMMUNITIES

How online insight communities allow you to stay close and relevant to their audiences.

Gen Z

Is your brand ready for Gen Z? In order to succeed with the Zoomers, you need to understand them. Find out our key insights here.

COMMUNITIES

People, perspectives and partnerships – the 3Ps of online communities. Learn more about the power of online communities here.

What matters 2023

How health and wellness brands need to understand new ways to serve, support and speak to the new seniors.

CONSUMER CONNECT

Want to understand what Consumer Connects is all about? This post explains the what, why and how from our thoughtleader, Tom De Ruyck.

what matters 2023

How people are seeking to create more meaning in their lives, and the role of brands in food and beverage in facilitating this transition

WHAT MATTERS 2023

Why a high price tag is no longer enough to secure your position of a luxury brand in beauty . 3 Trends for 2023 in beauty and luxury.

Strategy & Activation

Now you’ve got the insights, learn what to do next with the steps laid out in this blog post. Bring them to life today.

WHAT MATTERS 2023

From our 2023 Trend Report, What Matters, we bring you 3 key consumer trends from the Finance industry.

GEN Z

71% of Gen Z in South Africa wants brands to give back to society. Learn how to connect with this activist generation.

WHAT MATTERS 2023

Based on our 2023 Trend Report, What Matters, we bring you 3 key consumer trends in domestic appliances and household care.

WHAT MATTERS 2023

Based on the research from our 2023 Trend Report, What Matters, we bring you 3 key consumer trends in the beauty industry.

GEN Z

Generation sustainability. Australia’s Gen Z want more from brands – find out how you can support their mission now.

JOBS

Considering a career in market research? We’ve got you covered. Discover 5 reasons why a career in market research is a good idea.

INSIGHT & CREATION

Find out what makes a good insight with this blog post outlining 3 key things you should look for in your research.