EVENT

What matters to Europeans in 2024?

Woman looking straight at the camera with a flag of Europe behind her
Woman looking straight at the camera with a flag of Europe behind her

What matters to Europeans in 2024?

  • Virtual
  • Tuesday, 27 February
  • 11:00am-12:00pm CET

8 out 10 people worldwide are seriously worried about the future of our planet and feel brands need to take responsibility. The pressure on people and planet is at an all-time high. We’ve witnessed political instability and armed conflicts pushing people out of their homes. The cost-of-living crisis continues to put pressure on budgets and the impact of climate change is becoming more and more visible. This is driving a collective desire for change: how can we move from less harm to more good?  

Whilst we can’t alter the past, we can shape the future. 82% of people in Europe feel brands need to take responsibility to help safeguard the future of our planet. The question is: how and where to start? 

This webinar will unpack our global ‘2024 What Matters’ report with an additional perspective on Europe. We’ll shed a light on the underlying consumer frictions and needs as well as expectations towards brands. Some case studies will showcase what this means in practice, what people say versus what they do, and the role that brands can play in closing this gap.  

Register now and join us for this unique event! 

Presenters

Paul Child

Partner & Senior Business Director

Human8
Alex Bee

Project Director

Space Doctors – part of Human8
Laura Hunt_Human8 Card

Senior Business Director

Human8
Paul Child

Partner & Senior Business Director

Human8
Alex Bee

Project Director

Space Doctors – part of Human8
Laura Hunt_Human8 Card

Senior Business Director

Human8