Inspiration

Cases

How we are turning human understanding into big ideas and bold strategies.

In the spotlight

case

Man with beard drinking coffee from a blue cup

Taylors of Harrogate

Taylors of Harrogate: grounding innovation in real human insight, powered by digital twins

case

Woman in NYC looking around

Samsung

On- and offline retail safari inspires Samsung shopper team

case

Tourist wearing sunglasses in Mexican village

Hilton

Localised loyalty: how traveller insights help Hilton tailor offerings for CALA’s regional nuances

case

Elderly couple holding hands walking along the beach

Haleon

Recognising the potential: engaging and empowering China’s silver generation for Haleon

case

Business woman holding smartphone, looking up

Saffron

Transforming the metaverse: unlocking a new digital identity for Meta with Saffron

case

Nestlé

Fuelling KitKat’s new global advertising campaign

case

Woman in taxi on her phone with smiling chauffeur

Uber

Rethinking mobility in Sydney: Uber’s One Less Car experiment

case

Volkswagen

From strategy to execution: delivering a consumer-centric customer experience solution

case

Air France-KLM

Improving the Air France-KLM travel transfer experience

case

Man with beard drinking coffee from a blue cup

Taylors of Harrogate

Taylors of Harrogate: grounding innovation in real human insight, powered by digital twins

case

Three women wearing sunglasses

L’Oréal

How video sentiment mapping helped L’Oréal Paris optimise TV commercials

case

Three people writing on Post-its on the wall.

Reckitt

Building stronger insights, together with Reckitt

case

Person watching TV

Samsung

Tracking what matters: helping Samsung stay ahead in consumer electronics

case

Pharmacist handing blue box to girl holding a cellphone.

Alliance Pharmaceutical

From scars to solutions: fuelling Alliance Pharmaceuticals’ next wave of innovation