Inspiration

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In the Spotlight

Article

Male in a voting booth, voting for the US elections.

Deep qual

08 November 2024

The polling disconnect: why quantitative data falls short of reality

Tim Wragg

3 min read

Article

Two women smiling and hugging. The left woman has afro hair and wears an orange shirt. The right woman has Asian roots and wears a striped off-shoulder top.

Consumer empathy

03 October 2024

The empathy revolution: building genuine consumer connections in an AI-driven world

Delphine Vantomme

5 min read

Article

Cropped visual of the face of a male illuminated with the reflection of technological symbols.

Innovation x AI

25 April 2024

The new face of creativity: supercharging innovation with generative AI

Thomas Troch

3 min read

Article

ARTIFICIAL INTELLIGENCE

19 June 2024

From queries to conversations: Unlocking AI’s true potential in Consumer Insight

Nadine Vávra

6 min read

Article

Communities

01 August 2024

Five myths about online communities

Mark Graham

4 min read

Article

Generations

28 November 2024

From myth to insight: what brands must know about Gen Z

Crystle Uyeda

4 min read

Article

A mother lying on her back with her arms out, lifting her daughter in the air like an aeroplane

Generations

21 November 2024

Gen Z parents are setting new standards for brands: are you ready?

Aija Porina

8 min read

Article

Deep qual

08 November 2024

The polling disconnect: why quantitative data falls short of reality

Tim Wragg

3 min read

Article

Group of diverse people giving an high five

COMMUNITIES

31 October 2024

Online insight communities as catalysts for inclusivity

Sarah Van Oerle

4 min read

Article

COMMUNITIES

24 October 2024

Building brand resilience with online research communities

Sarah Van Oerle

5 min read

Article

Three women hugging and smiling on a green background.

Consumer empathy

17 October 2024

Ritualising consumer empathy for lasting business impact

Delphine Vantomme

4 min read

Article

Business man with dark hair and business woman with blond hair smiling and having a discussion over a tablet.

Consumer empathy

10 October 2024

Tech x Empathy: how AI can bring you closer to consumers

Delphine Vantomme

4 min read

Article

Consumer empathy

03 October 2024

The empathy revolution: building genuine consumer connections in an AI-driven world

Delphine Vantomme

5 min read

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