About us
Born from the fusion of 10 like-minded companies, we’re the biggest small marketing insight agency in the world.
What we do in a nutshell
We’re not just market researchers – we operate at the crossroads of marketing, insights and strategy.
Don’t get us wrong: research is in our DNA. As pioneers in insight communities over 20 years ago, we’ve always believed in the power of deep consumer understanding – a rare but essential asset in today’s data-saturated world. But we don’t stop there.
Blending community insights with cultural intelligence, cutting-edge AI and bold marketing thinking, we unlock the sweet spot where insights fuel action, driving real change and better decision-making.
Our story
In March 2023, we launched Human8, bringing together 10 award-winning consumer insight, culture and trend agencies. With InSites Consulting, Direction First, Columinate, Eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos, and Happy Thinking People working as one, we have now become a more creative, smarter and more ambitious group of 600+ people across 22 locations. Our mission? Helping brands understand and act on what matters. Powered by supercharged insight communities, cultural understanding, AI and bold thinking, we transform data into direction, fueling consumer-centric decision-making that drives real impact.
Why Human8?
Human
because we’re human-driven and people are at the core of everything we do.
The number 8
victory, prosperity, luck…, 8 represents many things to people. We see it as a symbol for holistic multi-perspective thinking.
Human8
pronounced like the verb ‘hu•man•ate’ highlights our action orientation. We help brands to do what matters.
What drives us
A passion for people
It all starts with people. We’re a people business – helping brands understand and stay relevant to the people they serve. That means getting to know you, your brand and your customers inside out. We connect real behaviour to real business challenges, co-creating solutions that drive brands forward.
A passion for understanding
Curiosity fuels us. We dive deep to uncover what makes people tick – revealing hidden tensions, unseen connections and implicit behaviours. By immersing ourselves in people’s cultures, we make sense of complexity and surface what truly matters.
A passion for pushing boundaries
Innovation is in our DNA. We challenge ourselves – and our clients – to think bigger, brighter and bolder. We are not just market researchers, we design solutions that amplify the human voice. Our team blends cutting-edge technology with sharp marketing thinking, to turn insights into impact.
Doing what matters starts with us
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