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We turn human understanding into big ideas and bold strategies.

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In the spotlight

REPORT

Pre-register for What matters 2026

Pre-register now for the sixth installment of our annual trends report, What matters 2026.

2026 What Matters Trend Report

REPORT

Dopamine Divers by Space Doctors

This report explores how digital dependence is evolving within the modern attention economy. Created by our cultural and foresight specialists, it introduces Cultural Mindsets, a framework that reveals how people navigate, manage and make meaning within an increasingly high-pressure digital world.

Download the full report

REPORT

Silver is the new gold

Have you heard of the silver generation? Dive into the new reality of ageing and the opportunities presented to brands.

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