The Human Spark that grows brands
We turn human understanding into big ideas and bold strategies.
Brands we’ve helped to make their mark
In the spotlight
REPORT
Pre-register for What matters 2026
Pre-register now for the sixth installment of our annual trends report, What matters 2026.
REPORT
Dopamine Divers by Space Doctors
This report explores how digital dependence is evolving within the modern attention economy. Created by our cultural and foresight specialists, it introduces Cultural Mindsets, a framework that reveals how people navigate, manage and make meaning within an increasingly high-pressure digital world.
REPORT
Silver is the new gold
Have you heard of the silver generation? Dive into the new reality of ageing and the opportunities presented to brands.
Cases
Where Human Spark creates brand impact
There’s no magic formula or off-the-shelf solution – but every project shares one thing: a deep understanding of people that drives meaningful, bold action. Don’t just take our word for it – explore the stories behind the impact.
Standard Chartered
Creating breakthrough ideas in banking for Standard Chartered
Standard Chartered