🎤 Katie Kaylor
Global CMI Foresight at Mars Food

In the wake of a cultural reckoning, Uncle Ben’s took action to understand inequities associated with the name and face of the brand. Through fast, iterative research cycles Uncle Ben’s was able to adapt to this changed societal climate and within months they launched ‘Ben’s Original’. Katie explains how real-time insights helped Mars Food navigate through a complex, highly emotive issue.

🎤 Nick Crabb
Senior Manager Strategic Partnerships at SkyTeam

SkyTeam is the alliance dedicated to providing passengers with a more seamless travel experience at every step of their journey. Their member airlines work together across an extensive global network to welcome 342.1 million customers each year on more than 10,084 daily flights to 1,088 destinations in 184 countries. Long-term in-context research supports the airline alliance in developing new concepts and service ideas to better serve their passengers. Nick talks about how getting close to consumers in the moment of truth provides a strong base for compliance & future innovation.

🎤 Julie Topicz
Senior Insights Manager Portfolio at Mars Petcare

Mars Petcare is uniquely positioned to support pet owners in every stage of pet ownership using the power of their brand ecosystem, however activating that network can be a challenge.

Julie shares how impacting the lives of puppy and kitten pet parents requires more than sharing insights with brand teams. Instead, she’s bringing key stakeholders through the emotional journey of pet parenthood to experience firsthand how Mars Petcare can activate these insights across their portfolio to create a “better world for pets”.

🎤 Lauren Sinclair
Service & Hospitality, Marketing at Chick-fil-A

Chick-fil-A, known for its Original Chicken Sandwich and signature hospitality, is committed to how its unique innovation process shows care for both Team Members and Guests. The company leverages workshops and immersive spaces to build understanding and deepen empathy for its restaurant teams, connecting both across the country and at the Atlanta Support Center.

Join this session to find out how different projects, from creating new restaurant technology to simplifying existing equipment and training materials, influence the day-to-day operations and the Team Member and Guest experiences.

 🎤Javier Barrera
Senior Manager Human Insights Latams at Coca-Cola

Javier shares how understanding cultural moments helped unlock novel and structural insights on the human needs and motivations in different drinking occasions.

A multi-country study in partnership with Space Doctors, helped Coca Cola identify ‘cultural moments’ in which drinking occasions naturally occur. Here we looked at both the culture shaping peoples’ motivations and the sensory cues affecting the experience in each moment. This resulted in both a common language and a north star for all the teams, as well as a pathway to bridge the gap between marketing and creative execution enabling truly empathic and natural brand activation.

🎤 Fenny Léautier
Head of Marketing Insights & Analytics Personal Health at Philips

Philips is committed to making a positive impact on people’s health and well-being. To transform their new product development process, they installed a new way of working: continuous learning. An approach that fosters imaginative and less risk-averse thinking. Fenny talks about how this helps Philips develop even better solutions that meet the specific needs of underserved communities, women, and children, while transitioning to a more circular economy.