This event is available in 3 different timezones with content specific to the region. Please select which session you would like to attend via the form. 

APAC: 16th January 2025      The live session has finished, but you can still register for the on-demand recording. 

EMEA: 30th January 2025    3.00 – 4.00 pm CET

US: 19th February 2025     12.00 – 12.45 pm EST

What matters to people, and what are their expectations of brands? This is a question we explore every year in our global trend report.  

For 2025, we see a shift toward intentional living, where people are reclaiming their power to live authentically and meaningfully. Amid ongoing instability and an accelerating pace of life, people are slowing down, rediscovering joy in small moments, and focusing on what they can control, however small it might seem. 

In this webinar, you’ll get an early look at the trends shaping consumers and brands today. Enriched with exclusive insights from our global quantitative study with 12,500 consumers and 250 AI-assisted interviews, this session reveals how people are rewriting the rules of happiness, purpose, and connection – and what they expect from brands along that journey.  

For your convenience and to make the presentation content most relevant for your region, join us for one of the three inspiring regional sessions – APAC, EMEA or US each offering a deep dive into trends and unique nuances of these markets – to uncover what truly matters to people today and their expectations for brands.