Is market research a good career? Trust us, we know it is.

5 reasons why a job in marketing research can kickstart your career. 

A person wearing glasses
A person wearing glasses

Cat Bell

06 March 2023

3 min read

People are often sceptical about working in market research because they don’t think it’s exciting or ambitious enough. We can tell you that it is a hard job to kill the idea that market researchers are a bunch of boring data crunchers – but we’re here to show you that working in market research is much more than the numbers. We bring the numbers to life, showing the people behind the data, completely fascinated by what makes them tick. And more than that, we help brands understand what matters and take action, to drive positive change.  

Still not convinced? Read on to discover 5 reasons why a career in market research could be the springboard you need for your career.


 1. It’s all about them

We are obsessed with understanding people – what drives them and defines them, how they make decisions and how brands can support their needs. All companies have customers in some way and being able to see things from their point of view will set you far apart from those who don’t know their consumers at all. It’s the difference between ‘marketing to people’ and ‘mattering to people’.  


2. You’ll learn from some of the best

In what other job do you get to work hand in hand with some of the greatest brands in the world? Think Samsung, L’Oreal, McDonald’s, Heineken, to Philips and Volkswagen. Getting the right people in your corner and understanding their processes, how they make decisions and how they show up in the market is an experience that will be valuable throughout your entire future career. 


3. Your consulting skills will be unmatched

While we breath insights, we’re changemakers at heart. A big part of the role is inspiring clients to take action based on your research. Learning to bring a presentation to life and advocate for your consumer sharpens your consulting skills, and you’ll become a confident speaker and debater. Presenting your ideas like a pro is something that will benefit you wherever your career takes you. 


4. Immerse yourself in different industries and different regions

Every day there’s something new. We go from FMCG & retail, to travel, to media, to health care and back again…all in one day. You’ll work on global projects, connecting with people from all over the world. Having an understanding of such different audiences will turn you a must have asset for any company. 


5. Be on top of latest social and technological trends

Market research is going at lightning speed, constantly changing with developments in the technological and social landscapes. You’ll be able to discover new tools and methods first hand, but being new to the industry, you also bring fresh ideas and perspectives in this ever-evolving industry. There’s plenty of room at the table to bring your ideas to life and see them grow up. It’s like living the life of an entrepreneur, with everything you need to make it a success.


Now you know – a career in market research is much more than statistics and numbers. It’s about people. We’re the ones getting the world’s best brands closer to their audiences and we’re the ones helping them do what matters. So, if you’ve ever been curious about why people do what they do or why some ads hit home and some don’t…a job in market research might just be your thing. Curious? Check out our latest vacancies.

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