Health care in the U.S. has always been a complex topic and historically at the tail-end of innovation. But we are on the precipice of a substantial evolution.

As start-ups and large corporations alike look to health care as a sustainable future growth strategy, it’s time for brands to look beyond today and develop future-proof strategies. In this eBook we shed a light on the five driving forces shaping the health care landscape, illustrated by inspiring brand examples:

• Accessibility
• Prevention
• Mental wellness
• Personalization
• ESG Focus

As the U.S. health care industry undergoes dynamic shifts, the broader competitive landscape is set to increase. Within this eBook, we will explore steps to build relevant and sustained futures, complemented by a client case study.