Innovation

Beyond the idea: innovation that moves. Unlock hidden opportunities that lead to innovations that matter. From opportunity mapping, idea and concept development to go-to-market, we help you ignite the spark and bring ideas to life.

Client problem x our philosophy

 

What clients ask us:

  • What’s the next big opportunity we should act on?
  • How can we fuel the innovation pipeline with ideas that spark?
  • How do we get to market faster and smarter?

 

Our take:

Innovation succeeds when deep insights stay alive from research to launch.

We uncover the patterns others miss by leveraging our NOW-WOW-HOW approach. We help you break through internal thinking patterns by accelerating creativity with creative experts and supercharged workshops. Through rapid testing, we turn the messy road to market into a faster, smarter path boosting both speed and success.

“Human8 has become a true strategic partner for our front-end innovation. We’ve worked with them on everything from laying the foundation of our global health & wellness strategy to making demand spaces actionable and developing strategies for entirely new categories. What sets them apart is their ability to turn complex multi-country workstreams into clear, actionable playbooks that our teams can actually implement. Their approach to building communities for deep understanding and flexible iteration has been game-changing for us – we can test, learn, and refine our strategies in real-time across different markets. What I love most though is how they tell the story. The Human8 team doesn’t just hand over a deck of insights – they know how to bring the data to life in a way that gets our leadership excited about the possibilities. Every project genuinely feels like we’re working with partners who care as much about our success as we do.”

Selma van ‘t Hul, 
Associate Director, Global Portfolio Insights – Chocolate Portfolio, Mars Wrigley

Our solutions

1. Opportunity mapping

Spot what others miss.
We help identify high-potential innovation territories and white space opportunities by connecting consumer behaviours, social currents and cultural signals.

2. Idea & concept development

Move from idea to concept by accelerating creativity.
By bringing in creative experts and engaging real consumers in ideation and concept optimisation, we ensure ideas stay fresh, relevant and grounded in reality. Our AI-empowered frameworks and experimental researgo beyond validation, helping concepts evolve through continuous testing to drive stronger market performance.

 

3. Go-to-market research

From product research, pricing research to packaging research, we help you create a clear road map from concept to market. Our approach extends beyond launch with post-launch testing to refine products based on real-world performance, ensuring innovations succeed in-market.

How can we help with your innovation needs?