Consumer connect
To move people with your brand, you have to be moved by them first.
Having data is one thing. Truly understanding people is another.
Our consumer connect solutions help brands break out of the executive bubble and get close to what really matters – the lived experiences, emotions and realities of their audiences. Because empathy isn’t a nice-to-have. It’s where great strategy begins.
Our approaches
1. Digital connects
Video conversations between a stakeholder and a consumer, designed to build consumer empathy through direct human connection.
2. In & out of home immersions
From home visits and store trips to restaurant observations, these immersions bring stakeholders closer to consumers’ environments, behaviours and everyday rituals through first-hand experience.
3. Connecting with subcultures
Starting from a cultural map, we decode how (sub)cultures shape behaviours and category use. Next we connect stakeholders with leading-edge cultural minds to bring insights to life and unlock growth opportunities.
4. Cultural immersion
Understand the cultural context shaping your audiences by immersing yourself in their world, the places they go and the experiences that influence them, guided by our cultural experts.
Featured work
"We created the BeautyTalks consumer connect programme together with Human8, and they have demonstrated amazing partnership in bringing us closer to markets and driving consumer centricity at L’Oréal."
Sandrine Morel, CMI Director at L’Oréal Global Customer Insights