We don’t fall in love with products or services. We fall in love with how they make us feel. It’s the experience that sets brands apart.

As people move fluidly between platforms, categories and markets, their expectations come with them. Consumer expectations are no longer confined to one sector, category or even generation.

In fact, Gen Alpha is shaping these expectations more than any other consumer cohort. Raised on real-time recommendations, interactive content and instant gratification, they’re not just digital natives, they’re experience natives. Their lens is redefining what good experiences look like for everyone.

Gen Alpha is becoming a barometer for experience design. This report explores two design platforms rooted in their mindset – Personalised Journeys and Signature Delights – brought to life through insights, cases and brand examples and we’ll take you on a journey from idea to prototype.