12.06.2025

Sharanya Sitaraman joins as APAC Head of Qualitative and Culture, bringing over 25 years of experience in deep qualitative research, cultural insight, and strategic storytelling. Formerly Managing Partner at Quantum, Sharanya led the APAC business and built a strong regional practice. She is passionate about translating deep human insight into actionable business advice and is particularly excited about Human8’s innovative approach to scaling qualitative research.

“Human8 has an exciting blend of wide reach and a boutique feel, which makes the firm a great client partner and employer,” said Sharanya. “I’m especially looking forward to contributing to our evolving approach to qualitative research at scale – leveraging technology to unlock deeper meaning in consumer-generated data while staying true to the richness of human insight.”

Jason Spencer steps in as Head of China, bringing with him 25 years of experience across Greater China. Having led the Shanghai business at Millward Brown/Kantar during a period of rapid growth, Jason is known for his ability to blend leadership with hands-on delivery of quality insights. He is passionate about helping clients move beyond surface-level data to uncover rich human stories and translate them into actionable strategies.

“What drew me to Human8 is the authentic focus on incredibly talented colleagues working at the intersection of AI and human intelligence,” said Jason. “I’m excited to help clients build insight programs that are always-on, deeply human, and designed to drive real business impact.”

Maz Amirahmadi, Managing Director APAC at Human8, commented:
“We’re thrilled to welcome Sharanya and Jason to the Human8 APAC team. Their combined expertise in qualitative research, cultural insight, and client success will be instrumental in driving our growth and innovation across APAC. These appointments reflect our commitment to investing in top talent to better serve our clients and unlock deeper human understanding.”

With these strategic hires, Human8 continues to expand its footprint in APAC, reinforcing its position as a leading consultancy that empowers brands to act on what matters to people.