20.11.2025

This recognition reflects our commitment to qualitative research, cultural understanding and consumer closeness. Through our global insight communities, we create spaces where people share real experiences and perspectives in their own words. These conversations help us uncover not just what people think, but why they think it, shaped by their cultural context and everyday realities. With the support of AI-enabled analysis tools, we can quickly identify patterns and themes, while our consultative expertise ensures these insights translate into clear actions for brands. Whether it’s co-creating new product ideas with consumers or spotting cultural shifts that influence behavior, our goal is simple: to help brands understand people deeply and act with confidence.

Learn more about how we’re driving innovation in qualitative research via https://www.wearehuman8.com/news/human8-names-chief-innovation-officer/.

“Qualitative research is about understanding people in context. By connecting with consumers through communities and using AI to make sense of their stories, we help brands act on insights that truly matter. Being ranked among the top innovators again shows that this approach truly makes a difference.” adds Tom De Ruyck, Chief Growth Officer at Human8.