In 2026, the top consumer trends centre on ‘recalibrating identity’: revealing how people are redefining what it means to belong, to be visible, to feel recognised and to stay true to themselves.

What matters to people and what are their expectations of brands? This is a question we explore every year in our global trend report.

In this webinar, you’ll discover the key consumer trends for EMEA. Grounded in 20 years of cultural tracking and rigorous global quantitative and qualitative research involving more than 13,000 consumers from 16 markets, it maps the most important cultural shifts happening now and the how this is manifesting in people’s lives. More than insights, it shows what this means for brands today.

Join us to key trends redefining what matters to people in 2026.