In 2026, the top consumer trends centre on ‘recalibrating identities’: revealing how people are redefining what it means to belong, to be visible, to feel recognised, and to stay true to themselves.

This session will focus on how APAC consumers are recalibrating their identities — how they are boldly evolving with technology and expressing in passion-driven communities, seeking experiences rather than mere products. We will detail how success is being redefined, the changing interpretation of traditions, alongside a new, unscripted approach to wellbeing that is personal, plural, and joyful.

Enriched with exclusive insights from our global study with over 13,000 consumers across 16 markets, we will dive into distinct cultural dynamics driving the APAC region and outline 4 prominent trends which present the most significant growth opportunities for brands in APAC.

Acces this on-demand session to explore what truly matters to people across generations, decode their expectations to ensure your brand strategy is built on the most current understanding of APAC consumers.