What matters 2026 in Utrecht (in person)

What matters 2026 cover
What matters 2026 cover
Live in Utrecht
  • Jacobs Douwe Egberts office, Utrecht
  • Thursday, 5 March
  • 9:00am-1:00pm CET

What matters to people, and what do they expect from brands? Every year, we dig into this question through our global trend report, uncovering the shifts shaping consumers and brands.

Join us for an engaging and hands-on session, where we deep dive into the consumer trends that are shaping consumers today and tomorrow. Together, we’ll explore how people are recalibrating their identities amidst ongoing instability, and their expectations of brands.

What to expect:

  • Engaging and interactive session: This is more than just a presentation; it’s a dynamic experience combining expert input, workshop activities and networking. Expect to walk away with actionable ideas, new connections and a deeper understanding of how to apply these trends to your work.
  • Real-time insights: using our state-of-the-art AI assistant we’ll delve into evolving trends and discover practical strategies to crack the code of human complexity together.
  • Networking opportunities: connect with industry peers and brands who are also committed to make a difference.

All sessions will be in English.

Are you ready to make an impact and do what truly matters? We invite you to join us in Utrecht for this unique experience!

 

Meet the speakers!

Content Activation Lead

Human8

Senior Team Director

Human8

Director

Human8

Content Activation Lead

Human8

Senior Team Director

Human8

Director

Human8