What if the gap between knowing a trend and acting on it didn’t have to take months? 

Trends are everywhere. But the brands winning in 2026 aren’t the ones who know the trends first – they’re the ones who can move on them fastest, with confidence, grounded in real consumer truth. 

The challenge: You need to move agile. You need to stay authentic. And you need to do both at the same time.  This February, we’re showing you exactly how, come join us for this interactive event. 

 What You’ll Do 

Decode what actually matters – and learn how to tell the story – explore our What matters 2026 study and discover the “Health unscripted” trend through the lens of Hong Kong. Understand what it means for your customers, your market, your business. Learn how to translate these insights into narratives that help your business feel the customer’s perspective and take action. 

Test Your Boldest Ideas with Real People by meeting members of our Consumer health community in person. These are real consumers living these trends. See how ideas can be tested and get instant, unfiltered feedback. See what resonates and why. This is the consumer truth that no report can give you. No waiting. No guessing. Just real-time validation with the granular insights your teams demand. 

You will leave the session with a clear understanding on how to replicate this process in your own business. Combining deep human understanding , with speed and authenticity. Learn how to move agile without losing the human insight that drives real growth. 

The brands leading in 2026 aren’t choosing between speed and authenticity, they’re combining them.  This session shows you exactly how to do it.

Key takeaways
Live Community Insights: Connect with real members of our community in a free focus group to hear first-hand how these trends manifest as human stories  

Peer perspectives & concept evaluation: Exchange viewpoints with industry leaders and participate in a collective review of AI-powered innovation concepts to see which ideas hold the most local momentum 

Actionable Outcomes: Tips and tricks on AI prompts free giveaway to help you turn deeper human understanding into specific brand opportunities