The empathy effect

The brands that feel vs the ones that fail

It’s happening all the time: one line in a campaign blows up on social. A well-intentioned move turns into a PR nightmare worth billions. Brands across every category are getting it wrong — and it’s not a data problem.

Marketers today are drowning in dashboards, KPIs and analytics stacks. But underneath all that noise, something critical is getting lost: actually understanding what’s going on in people’s lives — their pressures, their moods, their moments.

In this US installment of our empathy webinar series, we’ll get into why brands are losing touch with American consumers, how that disconnect is driving some seriously costly decisions, and what the organizations getting it right are actually doing differently.

We’ll look at real examples — including Samsung, Haleon and L’Oréal — to show what rebuilding consumer connection looks like on the ground: the calls it changes, the ideas it opens up, and the results it delivers.

Join us to start building the empathy effect today.