The empathy effect: the brands that feel vs the ones that fail (Melbourne)
Join us and explore the empathy effect. Brands that feel vs Brands that Fail
- The Lounge, 20/F, The Cluster, 17 and 20, 17/31 Queen St, Melbourne VIC 3000
- Wednesday, 24 June
- 9:00am-11:00am AEST
Marketers today are flooded with dashboards, metrics and instant AI insight, but is this really helping brands grow? Come and hear why consumer closeness matters and simple ways you can ensure your organization is re-establishing human connections and build winning brands.
We will share our learnings on why consumer understanding is being eroded and what actions winning organizations are taking to address this. Finally, we’ll put theory into action, running a live empathy session with consumers to hear how they are reframing value to cope in today’s increasingly uncertain world. Come and hear their life hacks of 2026! What ideas could this inspire for your brands?