Communities reimagined
Unlock the full potential of communities

📅 Wednesday, 26 July 

🎤 Angie Deceuninck
Managing Partner & Communities Lead, Human8

In today’s fast-paced world, connecting with consumers is essential for any brand to succeed. That’s why placing people at the heart of your brand has never been more important. 

Communities offer you that gateway to consumer connection and collaboration. With its origins dating back to the early 00s, communities have evolved and developed different faces over the past decade and is now a method used by 60% of insights leaders. 

To drive change through communities we need to focus on three crucial elements: People, Perspectives and Partnership.  

• A human first community approach which embraces that each person has unique skills and focuses on engaging with the right people for the right challenge.  
• A community being the Swiss Army Knife of research, allows to blend different perspectives to get a 360-degree understanding.  
• Insight generation is only the starting point. To drive change we need to touch hearts, change minds and spark action amongst stakeholders.  

Join us as we explore how communities can serve as your brand’s human-centric operating system and create an impact in your business!  

Supercharged human
Meet our Square AI research assistant 

📅 Wednesday, 2 August 

🎤 Annelies Verhaeghe
Managing Partner & Chief Platform Officer, Human8 

The launch of ChatGPT late last year triggered a resurgence in content and conversation about AI around the world. Expectations are high across all industries and market research is no different. 

Is generative AI a blessing for our industry, allowing us all to work more effectively and efficiently, or should we be fearing for our jobs? Will primary research still be needed, or will we move to a world where AI systems will predict the results without any research at all?  

In this session we’ll introduce you to our Square AI research assistant, who will show you how AI can supercharge humans but at the same time why AI also needs human eyes. Based on series of ‘research on research’ experiments, we’ll show that the art and skill of researchers remain important and relevant in the world of AI and explore how we can overcome the limitations of the data that most open systems are based on. 

Be brave, register today and be at the forefront of the AI revolution!  

Shaping better futures
Adding cultural and consumer context to community insights 

📅 Wednesday, 9 August 

🎤 Fiona McNae
Managing Partner & Managing Director, Space Doctors (part of Human8)

The future is not something we step into. It’s something we create. In working with cultural change-makers, our Illume Guides, who see possible futures early, we can rapidly access new perspectives on how to shape the best future for your brand or category.  

1% of all people, whom we call Illume Guides, are culture-leading individuals who explore the radical possibilities of the future through lived experience. As such, they can offer insights into the emerging human needs of the future. With Guides in over 50 countries, the Illume Network provides a constant link to the changing meaning of culture around the world. 

By combining Illume insights with our own cultural and cross-category expertise, we provide future cultural and consumer context for any project. But even more impressive is when we combine this with your existing community insights. Here we can transform your brand and open up new thinking for your business. 

Join us to learn how cultural change-makers provide an ongoing leading-edge perspective on the future AND unlock new possibilities for your brand!