The world’s in flux and fast. People are becoming more complex, nuanced and even contradictory. To uncover real opportunities it’s important we move beyond surface-level understanding and start decoding what truly drives human behaviour.

Human connection is more important than ever, and today, it’s powered by AI. By combining human expertise with AI, we gain depth, scale, and agility to connect brands with people and turn insight into real impact.

Join us for the first session in our new quarterly series: qual at scale communities. 

We will reimagine qualitative research, explore what’s latest in online communities, and show you how brands are using them to stay ahead as we dive into an ESOMAR Congress case study on Gen Z parenting.

Key takeaways:

• To uncover what matters, focusing on thick data not just big data
• Shift from chasing more data to maximising its impact
• Unlock new possibilities by blending AI and human expertise

Together, we will explore a new way to humanise business decisions with both empathy and precision, driving smarter innovation and sustainable growth.