We don’t fall in love with products or services. We fall in love with how they make us feel. It’s the experience that sets brands apart.

As people move fluidly between platforms, categories and markets, their expectations come with them. Consumer expectations are no longer confined to one sector, category or even generation.

This might come as a surprise, but Gen Alpha – people born between 2010 and present – is shaping these expectations more than any other consumer cohort. Raised on real-time recommendations, interactive content and instant gratification, they’re not just digital natives, they’re experience natives. Their lens is redefining what good experiences look like for everyone.

In this session we’ll unpack what defines this generation and how this is reshaping customer experience design.

Register today!