Digital twins: escaping the sea of sameness

AI is transforming marketing at unprecedented speed. It is helping brands create more, move faster and reach consumers in new ways. But as the same tools become available to everyone, many brands face a growing challenge: how do you stay distinctive in a world where everything starts to look and sound the same?

Together with our cultural experts at Space Doctors, we will share learnings from our five‑time award‑nominated Esomar case and show how digital twins help teams stay closely connected to consumers at scale. Building on this, we will introduce Future Twins, created by projecting our digital twins forward into five 2030 worlds and validating them against the people they represent. You will see how these Future Twins were used to develop innovation platforms and concepts shaped for the futures brands will need to win in.

By combining the scale and speed of AI with a deeper understanding of people and culture, digital twins give teams a new way to explore what could be next while staying grounded in what matters to people today.

If you missed our first session on digital twins back in July, you can revisit it here. It introduces how digital twins work and how they bring deep human insight into everyday decision moments.