AI can generate answers in seconds. Understanding whether they’re rooted in real human reality is the harder part. Traditional research struggles to match the speed at which brands need to act and as a result consumer input is skipped in favour of speed to market; digital twins emerge as a powerful way to bridge this challenge. 

Built on real human data and cultural insight, they give brands a practical way to explore behaviour, test ideas and move faster while staying well‑informed.

In this webinar, we’ll unpack some of the biggest myths surrounding digital twins. How do they differ from AI personas and avatars? And how do we determine whether the insights they generate remain grounded in real human understanding? 

Key takeaways:  

• Why digital twins are gaining momentum as a new research methodology and how they complement traditional research 

• The key difference between AI avatars and digital twins and why validation and grounding matter 

• Unlock faster decision‑making and how to begin exploring synthetic insight in a practical, tangible way 

This session will give you a practical foundation for understanding one of the most talked-about developments in AI-powered consumer research. In the the second part of the series, we’ll move from methodology to application, showcasing the use of Twins to explore ideas and concepts through a demo. In this case we have twinned an audience of Global Wealthy Chinese and will show how this can help you to gain customer input from a hard-to-reach audience at speed and scale.