Unfortunately, we had to cancel this event. However, if you would be interested in this topic, please reach out to contactus@wearehuman8.com. 

In a world rich with data and insight, we’re often guilty of seeing stereotypes over singularities. When we oversimplify audiences, we miss the pockets of potential that offer untapped opportunities for brands. But this doesn’t have to be the case. 

Once we look past the data and into the details, we start to empathise with the lived realities of even the most-researched audiences. And by getting closer to your existing and potential customers through empathy experiences, you can realise their true size and spending power. 

To help you to move beyond understanding the ‘who’ and ‘why’ of consumers, to being ‘where’ they are, we’ll share four ways to close the empathy gap and open new revenue streams for your organisation. 

This is an exclusive, by-invitation event for marketing and insights professionals with a desire to better understand their brand audiences and improve ROI on insight.  

During this inspirational and interactive afternoon, we’ll:

(1) bust myths and build empathy with real consumers,

(2) showcase award-winning client examples of consumer closeness using human and artificial intelligence, and

(3) create an empathy experience you can implement in your own organisation the very next day.