Offline event
Empathy Experiences
Four ways to close the empathy gap and open new revenue streams
- Mortimer House, 37-41 Mortimer Street, London W1T 3JH
- Wednesday, 9 October
- 1:00pm-5:00pm BST
In a world rich with data and insight, we’re often guilty of seeing stereotypes over singularities. When we oversimplify audiences, we miss the pockets of potential that offer untapped opportunities for brands. But this doesn’t have to be the case.
Once we look past the data and into the details, we start to empathise with the lived realities of even the most-researched audiences. And by getting closer to your existing and potential customers through empathy experiences, you can realize their true size and spending power.
To help you to move beyond understanding the ‘who’ and ‘why’ of consumers, to being ‘where’ they are, we’ll share four ways to close the empathy gap and open new revenue streams for your organisation.
This is an exclusive, by-invitation event for marketing and insights professionals with a desire to better understand their brand audiences and improve ROI on insight.
During this inspirational and interactive afternoon, we’ll:
(1) bust myths and build empathy with real consumers,
(2) showcase award-winning client examples of consumer closeness using human and artificial intelligence, and
(3) create an empathy experience you can implement in your own organisation the very next day.
Complete the form to register for free, or scroll down for the full programme.
Programme
1:00pm | Welcome and keynote: why your brand is underestimating its audiences
Lunch will be served on arrival and we’ll dive straight into the content to set the scene for the afternoon.
1:30pm | Client showcase: how to close the empathy gap and open new revenue streams
Through real client cases across health, beauty and banking, we’ll explore the four modules of an empathy experience that you can combine to take your stakeholders beyond the data and spark consumer-minded intuition in your organisation.
2:30pm | Consumer panel: busting myths and building empathy
We’ll welcome three seemingly similar people to join us for an in-depth conversation to uncover the real people behind the stereotypes and discover why this audience has been underestimated by brands…until now.
3:30pm | Co-creation: create your custom-crafted empathy experience
Armed with ideas and inspiration from the afternoon’s activities, we’ll co-create bespoke empathy experiences relevant to your brand and organisation
4:30pm | Final thoughts
We’ll finish promptly at 5pm.
