About Human8
Born from the fusion of 10 like-minded companies, what unites us all is a passion for human understanding.
What we do in a nutshell
We’re not just market researchers – we operate at the crossroads of marketing, insights and strategy. As pioneers in insight communities, we’ve always believed in the power of deep human understanding.
As automation and AI reshape marketing, brands risk sliding into sameness: a loss of distinction, authenticity and ultimately growth. We believe brand growth starts with people, who are part of communities and shaped by culture.
Brands need the Human Spark – blending consumer closeness, human and cultural insight. Through tech-enabled collaboration, we turn deep human understanding into big ideas and bold strategies, at pace.
Our story
In March 2023, we launched Human8, bringing together 10 award-winning consumer insight, culture and trend agencies. With InSites Consulting, Direction First, Columinate, Eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos, and Happy Thinking People working as one, we have now become a more creative, smarter and more ambitious group of 600+ people across 22 locations. Our mission? Turning deep human understanding into big ideas and bold strategies – blending consumer closeness, human and cultural insights.
Why we’re named Human8
Human
because we’re human-driven and people are at the core of everything we do.
The number 8
victory, prosperity, luck…, 8 represents many things to people. We see it as a symbol for holistic multi-perspective thinking.
Human8
pronounced like the verb ‘hu•man•ate’ highlights how we help brands take people first decisions.
What drives us
A passion for people
It all starts with people. We’re a people business – helping brands understand and stay relevant to the people they serve. That means getting to know you, your brand and your customers inside out. We connect real behaviour to real business challenges, co-creating solutions that drive brands forward.
A passion for understanding
Curiosity fuels us. We dive deep to uncover what makes people tick – revealing hidden tensions, unseen connections and implicit behaviours. By immersing ourselves in people’s cultures, we make sense of complexity and surface what truly matters.
A passion for pushing boundaries
Innovation is in our DNA. We challenge ourselves – and our clients – to think bigger, brighter and bolder. We are not just market researchers, we design solutions that amplify the human voice. Our team blends cutting-edge technology with sharp marketing thinking, to turn insights into impact.
Certifications
