AI is helping organisations move faster. But as the same tools, models and data become available to everyone, speed alone is no longer enough. The bigger challenge is standing out in a world where insights, strategies and experiences can quickly start to look the same.

What creates real distinction is the human spark: the combination of human insight, cultural fluency and closeness to real people. Together, these create the understanding and creative leaps that help brands see things differently, make better decisions and stay relevant.

The challenge is bringing that human spark into enough decisions, quickly enough to make a difference. This is where digital twins come in. Digital twins are AI-powered representations of individual research participants. They turn rich human understanding into an always-on capability, so teams can explore ideas, pressure-test assumptions and evaluate scenarios faster, with more room to iterate. Twins do not replace the human spark. They help scale it, bringing individual perspectives into more decisions across brand, innovation and customer experience.

Join us to see digital twins in action and learn how forward-thinking organisations like Royal Schiphol Group are turning human understanding into a competitive advantage. Leave with practical inspiration for how your teams can move faster, stay closer to people and stand out in an increasingly AI-driven world.

Programme

1.30 pm: Doors open and welcome

2.00 pm: Introduction – by Magali Geens, Managing Director Europe & Africa, Human8
Why sameness is the defining commercial risk of the AI era and what it takes to stay distinctive.

2.10 pm: Reigniting the human spark: our vision on digital twins – by Tom De Ruyck, Chief Growth Officer, Human8
Why deep human understanding remains the foundation of differentiation and how digital twins put it in everyone’s hands. Illustrated with two cases:

• Coffee innovation twins: sharpening concepts, stress-testing propositions and shortening the road from idea to launch
• Future twins with Coca-Cola: Modelling emerging needs and behaviours, so brands and portfolio decisions are made ahead of the curve rather than behind it.

3.00 pm: Break

3.15 pm: Passenger experience twins at Schiphol – by Ronnie van Diemen-Teeuwen, Manager Customer Insights, Royal Schiphol Group and Angie Deceuninck, Global Client Partner, Human8
How Schiphol embeds understanding of the passenger experience into both strategic and day-to-day decision making, making the traveller’s perspective available to every team, every day.

3.40 pm: Questions and closing

4.00 pm: Networking and drinks

Please note: this is a curated session with limited capacity to ensure the quality of interaction. Registering your interest does not guarantee a seat. Confirmations will be shared with selected participants.