Silvers unfiltered

An interactive event on connecting with the Silver generation

For the first time in history, older adults will soon outnumber younger generations.
And yet, despite their size, spending power and influence, they remain one of marketing’s most overlooked audiences.

Too often brands rely on outdated assumptions about ageing. The result? Missed relevance, superficial connection and untapped growth.

This session is here to challenge that.

Together, we’ll unpack why brands struggle to connect with the Silver generation, what they consistently get wrong and how a more human understanding can unlock new opportunities across brand, experience and innovation.

But this is not your typical event.

Following a myth-busting keynote and a client perspective from L’Oréal, you’ll step into live conversations with Silver consumers. No staged conversation, no filters, just honest dialogue. Ask your questions, test your assumptions and hear firsthand how this audience experiences today’s brands.

If you work in marketing, insights or strategy, this session will change not only how you see the Silver generation, but how they experience you.

Register today 👉

Please note: this is a curated session with limited capacity to ensure the quality of interaction. Registering your interest does not guarantee a seat. Confirmations will be shared with selected participants.