The silver blind spot – the cohort brands keep overlooking

For the first time in history, older adults are set to outnumber younger ones. But this is more than a demographic shift, it’s a cultural one. Today’s Silver Generation is healthier, more active and reinventing what it means to age. And yet, despite their size, spending power and influence, only a small fraction of marketing budgets is directed their way. Silvers aren’t just underserved, they’re often misunderstood. 57% of older adults say they feel ignored or undervalued by brands.

Why are brands missing the mark? This presentation debunks some of the persistent stereotypes surrounding older adults, showcasing how empathy is what brands need to take a new perspective on this important cohort.

Expect a sharp, myth-busting presentation that challenges conventions, sparks new thinking and provides a fresh lens on ageing.

If you work in insights, marketing or strategy, this session will change how you see your audience and how they see you.

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