The empathy effect (EMEA / UK – option 2)

The brands that feel vs the ones that fail

We’re seeing it everywhere. A single line in a campaign sparks outrage. A well‑intentioned gesture triggers a billion‑pound backlash. Across industries, brands are missing the mark. Not because they lack data, but because they lack empathy.

Marketers today are flooded with dashboards, metrics and information. But beneath all that, something essential is slipping: a real, human understanding of people’s lives.

This session explores why consumer empathy is eroding, how it’s shaping and sometimes derailing brand decisions, and what leading organisations are doing to rebuild it. We’ll look at real‑world cases, including perspectives from UK brands and global organisations such as L’Oréal, to show what rebuilding that connection actually looks like in practice: the ideas it unlocks, the decisions it changes and the outcomes it drives.

If you want to understand how empathy is reshaping brand performance and what it means for people today, this session is for you.

Join us to start building the empathy effect today.