Overview

AI is reshaping how organisations understand people and make decisions. As automation accelerates, many brands are reassessing how to maintain differentiation, deepen human insight and build stronger decision‑making models. This roundtable brings together a small group of senior leaders for a focused, peer‑led conversation about how emerging technologies are transforming marketing research and where human judgement remains essential.

This is not a capabilities presentation or sales event. It is a space for senior leaders to exchange perspectives, share real‑world experiences and explore what leading brands are doing differently today. Senior leaders from Mars Wrigley, Cargill, Rocket and Inspire Brands are already confirmed.

To ensure a diverse mix of industries, roles and viewpoints, participation is by selection. If you have received this link, it means you have already expressed interest. Completing the form below will confirm your attendance. Selected participants will also have the option to join a pre‑event dinner the evening before.

Program 

Thursday, April 16

• 6:00 PM — Optional dinner + networking

Friday, April 17

• 8:30–9:30 AM — Breakfast & gallery walk
• 9:30 AM–1:00 PM — Senior Leader Roundtable
• 1:00–2:00 PM — Lunch
• 2:00–4:00 PM — Optional post-workshop activity

Documentary feature

Acumen International Media will be onsite capturing perspectives for a short documentary on innovation in market research, distributed through outlets including USA Today, CNN and BBC. Participation is optional.