How sustainable is sustainability for brands?
From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we can no longer ignore the impact of human-caused pressure on planet and people. Despite increasing awareness about the importance of sustainability, many struggle to put it into practice.
How can brands and consumers really walk the talk when it comes to sustainability?
This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands. Through proprietary research and expert interviews with sustainability executives across various industries, we explore the roots of the sustainability problem to help plant the seeds for a better tommorow. It serves as a source of inspiration and guidance for marketers, entrepreneurs, and anyone interested in creating a better future for our planet and society.