What matters to the Middle East in 2024?

Join us in Dubai to understand what matters to the people in the Middle East in 2024.

Woman looking straight at the camera with a flag of United Arab Emirates behind her
Woman looking straight at the camera with a flag of United Arab Emirates behind her
Lunch and learn: What matters to the Middle East in 2024?
  • The Greenhouse by Chalhoub Group (Building 6 – Dubai Design District – United Arab Emirates)
  • Wednesday, 28 February
  • 10:00am-12:00pm GST

83% of consumers in the region believe that making the world a better place isn’t something they can do on their own and feel brands need to take responsibility. There is a collective desire for change and the time for action is now. But the question is: how and where to start? 

We invite you to our exclusive Dubai lunch & learn event, where you will experience first-hand the underlying consumer frictions and needs, the expectations towards brands and how technology can be an enabler of positive change. This brought to life by brand cases and specific UAE data.  

Register now and join us for this unique event! 

This event is proudly organized by Imagin3 Studio and Human8, and it will be hosted at the Greenhouse, Chalhoub Group’s hub for bold entrepreneurship. 

Light lunch and networking included.

We have a limited number of seats for this event. Therefore, we review every registration giving priority to corporate researchers and end clients of Human8.

P.S. By registering for this event, you give consent to Human8 and Imagin3 Studio to collect and store your data, and to only use your data to provide you with information on this event.

The power of communities event logos

Programme

10.00am – 10.05am: Welcome and introduction

🎤 Michael Chalhoub, President Strategy, Growth, Innovation & Investment, and Joint Ventures at the Chalhoub Group

10.05am – 10.35am: Safeguarding the future of our planet: the role of brands and communities

🎤 Tom De Ruyck, Partner & Chief Growth Officer, Human8 
🎤 Kurt Thompson, Senior Business Director MENA, Human8 

10.35am – 11.05am: Building engaged communities to thrive in the virtual economy

🎤 Dado Van Peteghem, Co-founder, Imagin3 Studio

🎤 Jérémy Denisty, Co-founder, Imagin3 Studio

11.05am – 11.15am: Panel discussion

A conversation on the experiences of guest speakers on this topic

11.15am – 12.00pm: Light lunch and networking opportunity

Connect with industry peers and fellow professionals

Safeguarding the future of our planet: the role of brands and communities 

Human8’s global ‘2024 What matters’ study showcases a unique mix of cultural and human insight methodologies, culminated in a global insight community across 10 markets and a quantification with 13.028 consumers across 17 markets.  

In this presentation, Tom and Kurt will unpack this global report through local UAE data, case studies and examples. You will find out which role your brand can play in safeguarding the future of our planet.   

Order your free copy of the full ‘What matters 2024’ report, shedding a light on what matters today and tomorrow.  

 

Building engaged communities to thrive in the virtual economy
The future of business lies in the ‘CLG’ (Community Led Growth) model, where people and the community are at the center.  By putting the needs and desires of the community first, businesses can foster greater engagement and loyalty, leading to sustainable growth. Business leaders can take inspiration from the ‘1000 true fans’ approach to implement the key elements of building a strong and vibrant community for their initiatives. 

Order your copy of ‘The Virtual Economy’, a guide for leaders to thrive in the 3rd age of the internet, written by Jérémy Denisty and Dado Van Peteghem.