Communities reimagined: unlock the full potential of communities 

📅 Wednesday, August 16  

🎤 Jason Solack, Vice President, Data Science, Human8

In today’s fast-paced world, connecting with consumers is essential for any brand to succeed. That’s why placing people at the heart of your brand has never been more important. 

Communities offer you that gateway to consumer connection and collaboration. With its origins dating back to the early 00s, communities have evolved and developed different faces over the past decade and is now a method used by 60% of insights leaders. 

To drive change through communities we need to focus on three crucial elements: People, Perspectives and Partnership.  

• A human first community approach which embraces that each person has unique skills and focuses on engaging with the right people for the right challenge.  
• A community being the Swiss Army Knife of research, allows to blend different perspectives to get a 360-degree understanding.  

• Insight generation is only the starting point. To drive change we need to touch hearts, change minds and spark action amongst stakeholders.  

Join us as we explore how communities can serve as your brand’s human-centric operating system and create an impact in your business!  

After the Party Tricks: Using AI for Real Work 

📅 Wednesday, August 23 

🎤 Chris Robson, Senior Director, Data Science, Human8

Step into a world where the extraordinary becomes ordinary, where AI goes beyond mere party tricks and sets the stage for profound transformations. While writing business emails like a pirate may bring a smile to our faces, the true potential of AI lies in its ability to reshape the industry and revolutionize the way we work.  

In this captivating talk, we delve deeper into the vast ecosystem of AI technologies, exploring untapped opportunities beyond the familiar applications like ChatGPT and Midjourney – and how these opportunities can marry your human-centered strategies to bring efficiency and growth throughout an organization. 

Join us for this presentation as we:  

• Explore three common ‘problems’ you can face when leveraging AI for real insights application    
• Uncover solutions to these problems and create efficiencies throughout your organization  

• Share how to fully harness the power of AI to ensure you’re not left behind in this era of boundless innovation 

Shaping better futures: bringing the value of cultural context to insights  

📅 Wednesday, August 30 

🎤 Michael Thomas, Brand Transformation Lead US, Space Doctors – part of Human8

The future is not something we step into. It’s something we create. In starting with culture, we can see possible futures early and we can rapidly access new perspectives on how to shape the best future for your brand or category.  

Gathering human data allows us to know what consumers are telling us – but often there is a deeper layer that is only uncovered through deep cultural understanding. By building your insights, innovation, and brand strategy on a foundation of culture, brands can create a future that is truly regenerative.  

In this presentation, you will learn:  

• The anatomy of good insights 
• How strategy and insights are inseparable  
• And what this means for building a regenerative future for your organization