Forget Athens, we’re bringing you the best of ESOMAR Congress 2024 right to your (home) office! In just 60 minutes (plus a little extra for Q&A), we’ll share three client stories to inspire consumer closeness through artificial intelligence, human understanding and empathy: 

Inside the Gen Z parental mind with Philips (Congress case study)  

In this myth-busting case study that demonstrates the power of blending perspectives to provide deeper understanding and actionable strategies, we’ll explore the custom-crafted empathy experience that allowed stakeholders at Philips to connect with Gen Z parents and understand how this next generation are redefining parenthood.  

Closing the empathy gap with L’Oréal’s global Connect program (Research Effectiveness Award finalist)  

With a goal to build consumer empathy across the organisation, we launched L’Oréal’s global Connect program, BeautyTalks, in 2021. Since then, the state-of-the-art technology at the heart of the program has facilitated 2052 connect sessions between colleagues and consumers. To date we have onboarded and trained over 3000 stakeholders across 30 entities, leading the program to be described as “crucial” by L’Oréal’s Chief Consumer & Market Intelligence Officer. 

Transforming market research into meaningful connections (YES Award finalist)  

If you’re looking to use AI for more than speed and efficiency, then look no further. Using virtual personas, we’ve developed a new approach to get closer to consumers. Personas not only fill in the gaps in real data, but also provide a holistic view of each consumer’s journey. And when we bring these narratives to life, brands can build meaningful connections, anticipate needs and create personalised and impactful strategies.  

This is an exclusive webinar for brand-side marketing and insights professionals with a desire to build empathy with their audiences and improve ROI on insight. The session will close with a live Q&A.