What matters to people in 2025?
An early insight into the trends shaping consumers and brands this year.

- Brussels, Utrecht, Munich
- Thursday, 27 February
- 12:00pm-4:00pm CET
This event will be hosted in Brussels, Utrecht and Munich. Please select which session you would like to attend via the form.
Brussels: 27th February 12pm – 4pm CET
Utrecht: 6th March 9am – 1pm CET
Munich: 13th March 12pm – 4pm CET
What matters to people, and what do they expect from brands? Every year, we dig into this question through our global trend report, uncovering the shifts shaping consumers and brands.
Join us for an engaging and hands-on session, where we deep dive into the consumer trends that are shaping consumers today and tomorrow. Together, we’ll explore how people are reclaiming their power to live authentically and meaningfully amidst ongoing instability, and their expectations of brands.
What to expect
- Engaging and interactive session: This is more than just a presentation; it’s a dynamic experience combining expert input, workshop activities and networking. Expect to walk away with actionable ideas, new connections, and a deeper understanding of how to apply these trends to your work.
- Real-time insights: using our state-of-the-art AI trend canvasses we’ll delve into evolving trends and discover practical strategies to crack the code of human complexity together.
- Networking opportunities: connect with industry peers and brands who are also committed to make a difference.
Are you ready to make an impact and do what truly matters? We invite you to join us in Brussels, Utrecht or Munich for this unique experience!
Find more information about the sessions and the program in the drop down below.
Oops this event is now closed for registrations! Keep an eye out for more events coming soon.
Brussels session (27 February)
Date: 27 February
Time: 12 PM – 4PM CET
Presenters: Katia Pallini, Angie Deceuninck, Timo Vandemaele and Caroline De Bondt
Location: Silversquare North (Bd Roi Albert II 4, 1000 Brussels)
Program
- Welcome & light lunch upon arrival
- Introduction – by Timo Vandemaele (Partner and Head of Western Europe, Human8)
- Keynote: Cracking the code of human complexity – by Angie Deceuninck (Global Client Partner, Human8)
- Keynote: What Matters to people in 2025 – by Katia Pallini (Content Marketing Director, Human8) & Caroline De Bondt (Director, Human8)
- Coffee break
- Bringing the things that matters to life (Interactive workshop) – hosted by Angie Deceuninck (Global Client Partner, Human8)
- Closing drinks and networking
All presentations will be in English
Utrecht session (6 March)
Date: 6 March
Time: 9 AM – 1 PM CET
Presenters: Sarah Van Oerle, Angie Deceuninck, Jeroen Laarman and Jeannette van der Rhee
Location: Jacobs Douwe Egberts (Vleutensevaart 35, 3532 AD, Utrecht)
Program
- Doors open and welcome
- Introduction – by Jeroen Laarman (Senior Team Director, Human8)
- Keynote: Cracking the code of human complexity – by Angie Deceuninck (Global Client Partner, Human8)
- Keynote: What Matters to people in 2025 – by Sarah Van Oerle (Content Activation Lead, Human8) & Jeannette van der Rhee (Director, Human8)
- Coffee break
- Bringing the things that matters to life (Interactive workshop) – hosted by Angie Deceuninck (Global Client Partner, Human8)
- Light lunch and networking
All presentations will be in English
Munich session (13 March)
Date: 13 March
Time: 12 PM – 4PM CET
Presenters: Katia Pallini, Angie Deceuninck, Anita Janssen and Susanne Michl
Location: Human8 – The Atrium (Blumenstraße 28, 80331 München, Germany)
Program
- Welcome & light lunch upon arrival
- Introduction – by Anita Janssen (Partner and Head of DACH, Human8) (München)
- Keynote: Cracking the code of human complexity – by Angie Deceuninck (Global Client Partner, Human8)
- Keynote: What Matters to people in 2025 – by Katia Pallini (Content Marketing Director, Human8) & Susanne Michl (Senior Client Director, Human8)
- Coffee break
- Bringing the things that matters to life (Interactive workshop) – hosted by Angie Deceuninck (Global Client Partner, Human8)
- Closing drinks and networking
All presentations will be in English